Running a business successfully in our modern days and times demands that you get a reliable website. Doing otherwise is equivalent to locking your business from the world of opportunity and growth, which would, in return, deny your business the chance to achieve its intended purpose optimally.

While creating a good website may attract some hefty charges, you can still learn how to build a great website without spending any penny.

I came up with some useful steps for building a great website that you should consider when creating your business website.

Determine your Website’s Primary Purpose

The main reason you create a business website is to allow your potential customers into your business by understanding what you have to offer as a business. The very first thing visitors to your website should see on the homepage should be what your company does. It doesn’t matter whether you choose to come up with a simple website or a complex one; the website’s purpose has to be clear and readily accessible to every visitor of your site.

When setting up the information about your web page, you should put yourself into your site-visitors’ shoes. It would be best if you thought of the user experience and the journey your website’s potential users will have to access this crucial information. Once you establish all that in your mind, you can actualize it on the website for a perfect introductory set-up.

Come up with your Domain’s Name

You notice how the domain’s name comes second in this article after you have determined your website’s purpose. This order is not the official order to follow, but it is essential if you knew the use of your website first before thinking of the name. From your website’s purpose, you will easily develop the name as you already understand what to offer your clients and website visitors.

The domain name sells your website to the outside world. It is what you share with your potential clients and should, therefore, be descriptive and one that is easy to remember. A descriptive title does not necessarily mean it should be too long; however, it should contain all the important information needed without being too wordy. Also, you should avoid abbreviations, numbers, and acronyms on your domain’s name.

Pick up a Reliable Web Host

Coming up with a website successfully and at affordable costs would demand that you choose a reliable web host. A web host is a server in which you can store all of the data you want the public to access. Having a web host is the cheaper option considering you are still a growing business that needs to save on costs. Hosting your website is a significant expense that you don’t have to indulge in at these early stages of your new business.

A reliable web host would be one who can answer questions about their server locations and how reliable they are in delivering web hosting services. There are two categories of web hosting services to consider. The first one is a shared web host option where you share a server with other sites and share the costs of being hosted on that server.

The second and more costly option is the dedicated hosting, where you get a private hosting company to manage your website for you. You get no competition from other sites that would drag down your speed.

Create your website Pages

A good website includes several web pages that diversify the website showcasing different aspects of your business and offering your clients. You can come up with different pages that showcase various aspects of your business. The pages in your overall website should all be linked to the site’s primary goal and align with your website’s essential purpose. Every page on your website ought to have a clear purpose and include a call to action that still links to your primary purpose.

You can always learn how to use innovative tools to build your online business with zero money before setting up each page or even the entire website for effective results. Pages like the contact page (where you put all the contact information) help you get customers closing deals and help them achieve trust with your company.

Test your Website before publishing it

Testing your website before officially announcing it out to the world is crucial in your web creation journey. Once everything is done and seems perfect to go, you will need a few moments to set some things right before officially launching it.

You first test if your website is opening in all the major browsers such as Chrome, Internet Explorer, Firefox, Microsoft Edge, and Safari. Even though this will take a lot of your time to test, you will be thankful that you did. You will avert any future customer complaints relating to your site not functioning well in a given browser.

Once you are certain that everything else is now running well, you can go ahead and publish your website.

Market your Website

You ought not to stop at publishing your website. Marketing is a critical component of the whole journey of creating a website. You can use all the social media platforms accessible to you to market your website. Facebook, LinkedIn, Instagram, Twitter, and Pinterest are some of the best platforms for marketing and sharing every major harbored on your website.

You can as well add links to your social media on your website so that those visiting your website can also have a glimpse of the things you do in your social set up as a business. You may consider submitting your website to major search engines, which helps to direct your page’s potential leads, hence increasing traffic on your website.

Building a website is never a daunting task, especially when considering such steps and adhering to them. An excellent site for your business is your first step towards getting what you need the most customers. So before you look down on the need to have a unique website for your business, consider the number of potential customers you may be locking out.